At the onset of the project, however, I knew they needed more than just the product MVP. They also needed a supporting brand strategy, because their initial description — “The AirBnb of People” — wasn’t going to work. If their platform was going to resonate, we needed to clearly define who Konfab is, what they do, and why.
Konfab is all about human connection. At the heart of the experience, we believe that a conversation with the right person, at the right time, can change your life. The resulting strategy focused on this premise — the value of facilitating authentic, in-person interactions. No conference call gimmicks. No video chat hype. The resulting brand leverages aspirational, slightly playful, tones as a motivation to book those life-changing conversations.
Browsing, messaging, and scheduling — the primary functions of a booking platform can quickly become cumbersome. To keep the experience as seamless as possible, we designed a flow that takes people from exploration to confirmation in just 3 simple steps. The design system supports this approach with light, modular layouts, and strategic use of color to highlight the calls to action.
I added a few “surprise and delight” elements throughout the platform. My favorite was this simple paper airplane. Subtle nuances, like this inbox message, transform an empty state into a point of engagement. I illustrated and prototyped the final implementation in AfterEffects to guide the front-end.