The Future of Influencer Marketing

Role

Art Direction, Brand Strategy, Branding, Product Design, UI/UX, Copywriting

Client

Konfab

Agency

Viget

The founders of Konfab imagined a world where influencers could make the most of their downtime time by connecting directly with the people who want to meet them. They partnered with a lean, cross-disciplinary team at Viget to produce a full product, ready for users and investors, in just 3.5 months.

At the onset of the project, I knew we were going to have to incorporate an additional brand strategy phase. Their initial start-up analogy (The AirBnb/Amazon of People) wasn’t going to work. If their platform was going to resonate with users, we needed to clearly define who Konfab is, what they do, and why.

The Idea

The overarching strategy hinged on their primary value proposition—face-to-face interaction. No conference call gimmicks. No video chat hype. The beauty of building one-on-one relationships is authenticity. A conversation with the right person, at the right time, can change your life. The resulting brand balances an aspirational mindset with attainable outcomes.

The Interface

Browsing, messaging, and scheduling, the primary functions of a booking platform can quickly become cumbersome. To keep the experience as smooth and seamless as possible, we designed a simple 3-step booking flow and sophisticated following capabilities. The subsequent interface supports this approach with light, modular layouts, and strategic use of color.

The Details

We integrated a few “surprise and delight” elements throughout the platform.  My favorite was this simple paper airplane. Subtle nuances, like this inbox message, transform an empty state into a point of engagement. I illustrated and prototyped the final implementation in AfterEffects as a guide for the front-end experience.