At the onset of the project, I knew we were going to have to incorporate an additional brand strategy phase. Their initial start-up analogy (The AirBnb/Amazon of People) wasn’t going to work. If their platform was going to resonate with users, we needed to clearly define who Konfab is, what they do, and why.
The overarching strategy hinged on their primary value proposition—face-to-face interaction. No conference call gimmicks. No video chat hype. The beauty of building one-on-one relationships is authenticity. A conversation with the right person, at the right time, can change your life. The resulting brand balances an aspirational mindset with attainable outcomes.
Browsing, messaging, and scheduling, the primary functions of a booking platform can quickly become cumbersome. To keep the experience as smooth and seamless as possible, we designed a simple 3-step booking flow and sophisticated following capabilities. The subsequent interface supports this approach with light, modular layouts, and strategic use of color.
We integrated a few “surprise and delight” elements throughout the platform. My favorite was this simple paper airplane. Subtle nuances, like this inbox message, transform an empty state into a point of engagement. I illustrated and prototyped the final implementation in AfterEffects as a guide for the front-end experience.